How to Become an SEO Expert
Peter Brook explains how to become an SEO expert.
Search Engine Optimization or SEO as it is commonly known, is a form of internet marketing. It involves manipulating rankings within the various search engines.
It is a form of marketing that is largely used by local and national businesses to ensure that their business is listed at the top of the search engines, predominantly Google.
By being ranked at the top of Google raises the visibility of businesses within the search engines, and this is even more essential with the dawn of mobile devices like the iPhone and iPad and various tablet computers.
People rarely rely on the traditional methods of finding businesses or services nowadays. Rather than searching through the Yellow Pages or local newspapers. People will instantly take to Google and run a search on their mobile device.
There are many different methods of SEO. There is white hat SEO which complies with Google’s terms of service, and then there is Black hat SEO which goes against Google’s terms of service, and is often considered as another form of spamming to rank at the top of the search engines.
Becoming a SEO
Starting your own SEO agency is relatively cheap, and is an easy way to get started with a business online. The mthods used are fairly simply and easy to follow.
It is a case of optimizing a webpage for a particular keyword or search term. You make sure that the relevant keyword is referenced in certain places on your web page.
Your Title, Header and Meta Tags should all be optimized to reference your main keyword.
The second part to SEO is creating a variety of back-links to your website. You create these links by hyper-linking from other websites. A lot of SEO’s will use services on Fiverr, or even the Warrior Forum to get the necessary back-links to their website.
If you want to really rank your website high in the search engines then it is advisable to get as many links from trusted sources as possible. So creating a social profile for your website by creating Facebook, Twitter, LinkedIn, You Tube, Google+, etc.
Facebook is by far the easier as they allow to you really target your audience and find the specific clients.